Home Staging Statistics 2024

Key Statistics and Insights

• Visualization for Buyers: According to a 2023 survey by the National Association of Realtors, 81% of buyers’ agents found that staging a home made it easier for potential buyers to visualize the property as their future home. (www.nar.realtor/)
• Priority Rooms: The living room is deemed the most critical room to stage, with 39% of agents highlighting its importance to buyers. (www.nar.realtor/)
• Buyer Impact: Over half (58%) of buyers’ agents reported that staging positively influenced most buyers’ views of the home. (www.nar.realtor/)
• Online Appeal: 40% of homebuyers were more inclined to visit a staged home they initially viewed online. (www.nar.realtor/)
• Value Increase: Staging a home led to a 1% to 5% increase in the home’s dollar value compared to similar unstaged homes, as reported by 20% of sellers’ agents in 2023. (www.nar.realtor/)
• Decor Impact: 34% of buyers’ agents stated that staging positively affects home value when decorated to the buyer’s taste. (www.nar.realtor/)
• Family Consultation: 30% of buyers consulted with family members during the buying process, even if they would not be living in the home. (www.nar.realtor/)
• Selling Price Increase: A 2021 market survey indicated that professionally staged homes sell for an average of $40,000 above the list price. (www.nar.realtor/)

Professional Home Staging Statistics

• Staging Importance: In a 2019 report, 29% of buyers considered a staged home important in their search process. (www.nar.realtor/)
• Generational Importance: Younger buyers place high importance on staging, with 48% of Generation Z and 40% of millennial buyers considering it extremely or very important. (www.nar.realtor/)
• Market Time Reduction: Nearly half (48%) of sellers’ agents observed a decrease in the time a staged home spends on the market. (www.nar.realtor/)
• Common Improvements: Decluttering is the most recommended task by agents (96%), followed by home cleaning. (www.nar.realtor/)

Home Staging Cost Statistics

• Median Cost: In 2022, the median amount spent on staging services was $600, compared to $400 when the sellers’ agent personally staged the home. (www.nar.realtor/)
• Cost to Stage a Vacant House: Staging all rooms in a vacant house ranges from $2,900 to $5,250. (www.realtor.com/)
• Design Consultation: Homeowners typically pay between $300 and $600 for an initial design consultation, with a per-room stage decor rental cost of $500 to $600 per month. (www.nar.realtor/)
• Monthly Staging Costs: Staging a 2,000-square-foot home costs $2,000 to $2,400 per month. (www.nar.realtor/)

Home Staging ROI

• Positive ROI: Approximately 75% of sellers experience a 5% to 15% return on investment when they stage their homes professionally before selling. (www.nar.realtor/)
• Investment Return: Investing 1.3% in staging can yield a 7.1% average over-list return. (www.nar.realtor/)
• Increased Sale Price: Staging can increase the sale price by up to 20% on average. (www.nar.realtor/)
• Avoiding Price Reductions: Sellers who did not stage their homes faced price reductions five to 20 times greater than the cost of staging. (www.nar.realtor/)

Home Staging Benefits

Staging a home offers numerous benefits, enhancing its appeal and marketability:

• Faster Sales: Staged homes spend less time on the market, making the selling process quicker.
• Higher Offers: Buyers are often willing to pay more for a staged home, leading to higher sale prices.
• Positive Impressions: Staging helps create a positive first impression, making it easier for buyers to visualize living in the home.

How Does Home Staging Work?

Home staging involves several key steps:

• Decluttering and Cleaning: Removing personal items and ensuring the home is spotless.
• Furniture Arrangement: Organizing furniture to highlight the home’s best features and create a welcoming atmosphere.
• Decor and Accessories: Adding decor elements that appeal to a broad range of buyers and enhance the home’s aesthetics.
• Professional Staging: Hiring a professional stager can ensure that every aspect of the home is presented in the best possible light.

Why Are Statistics Important?

Statistics offer concrete evidence of home staging benefits, making it easier to persuade homeowners to invest in staging services. They demonstrate that staged homes attract more buyers, sell faster, and often sell for higher prices than unstaged homes.

Frequently Asked Questions (FAQs)

What is home staging?

Home staging involves preparing a home for sale by arranging furniture and decor to make the property more appealing to potential buyers.

How much does home staging cost?

The cost varies, but the median amount spent in 2022 was $600, with full home staging costing between $2,900 and $5,250.

What is the ROI for home staging?

The ROI for home staging can be significant, with sellers seeing an average return of 5% to 15% over the asking price.

Conclusion

Home staging is a proven strategy to enhance the appeal of a property, reduce time on the market, and increase the sale price. By leveraging these home staging statistics, real estate professionals and homeowners can make informed decisions about the value of investing in home staging.

Sources

• National Association of Realtors – Profile of Home Staging
• Nearly Half of Sellers’ Agents Said Staging a Home Reduced Its Time on Market, NAR Report Finds
• Why Staging Matters Even in a Sellers Market
• How Much Does Home Staging Cost
• Why Home Staging Inspires the Best Prices in any Housing Market

Home Stagings by Charter Furniture Solutions

About Charter Furniture Solutions

At Charter Furniture Solutions, we provide an innovative home staging program with affordable furniture rental rates and quality furnishings that highlight your homes best features. Our rental division stages homes in the Dallas / Fort Worth Metroplex every week.

Realtors, if you have vacant listings, contact us today to attract more buyers with a professional home staging by Charter.

For more home design inspiration, visit us on Instagram!