Our multifamily design team recently visited the Eastside Heights apartment community situated in the vibrant heart of downtown Nashville, TN, for a clubroom redesign. This property was going through a significant rebranding initiative, and our goal was to update the clubroom to reflect the new rebranding and to infuse the space with the spirit of Nashville—a city celebrated for its rich musical history and dynamic energy.
Capturing the Vibrancy of Downtown Nashville
The central hubs of apartment living are the clubrooms, places where residents gather and unwind. Our vision was to reimagine this communal area into a lively, engaging space that reflects the ambiance of its locale. After a few refinements to our preliminary design, we landed on what feels like the ideal design for this community. Our final design showcases a palette of vivid colors, an engaging neon sign, and unique artwork, all of which echo the playful spirit of Nashville’s downtown beat.
The clubroom is laid out to encourage social interaction and recreational activities, yet its color scheme and décor fall short of forming a cohesive design. In addition, the fusion of industrial and traditional elements, such as exposed ductwork and columns, gives the room lots of character. While the clubroom covers the basics of functionality, it requires a designer’s touch to transform it from simply functional to a vibrant space with a distinct personality reflecting Nashville’s lively spirit.
Look at those hot pink chairs! Embracing color can transform a space into an area where residents feel alive and inspired. The furnishings were carefully chosen for their bold colors and modern silhouettes that echo the city’s artistic vibe. The hot pink chairs and neon accent artwork are not just statement pieces; they’re conversation starters. The neon guitars on the artwork are a nod to Nashville’s musical legacy.
The communal table is about the conversations, the meals, the meetings that will take place around it. The green chairs are not just practical; they’re inviting. The right design encourages interaction, fosters relationships, and builds a community.
The updated space, with splashes of bright colors, strategic lighting, and whimsical neon signs, has been transformed into one that is not only photogenic but also iconic. The “Wow Nashville, you’re the only TEN-I-SEE” neon sign encapsulates the city’s quirky charm and it invites residents and visitors to engage in the space.
Our multifamily design services are not just about beautifying spaces. They’re about creating environments that elevate the quality of life for residents. It’s about keeping your community fresh, desirable, and ahead of the curve. The transformed Eastside Heights clubroom now stands as a celebration of community, creativity, and a reflection of Nashville’s vibrancy.
The Design Concepts
At Charter Furniture Solutions, we are dedicated to elevating the aesthetics of multifamily communities. Our approach for multifamily projects, like this one, highlights our dedication to detailed and thoughtful designs. Our design concepts provide property managers with a clear and unified vision for each space.
CHARTER FURNITURE STYLIST
Chiara Savoca
“Since the property was undergoing a rebranding initiative, it was important that the clubroom redesign in Nashville reflected their new rebranding. I loved adding the whimsical touches such as the hot pink chairs, witty neon sign and artwork with unique neon accents. After just a few revisions to the initial design, we landed on the perfect design. The overall look is colorful, energetic and fun, just like Nashville. The client was ecstatic with the results.”
By implementing design updates like our team did for the Eastside Heights apartments, you can enhance the desirability of your community. Ultimately, you’ll stay competitive in the market and increase your lease renewals.
Ready to get started? Your property’s potential awaits!
About Charter Furniture Solutions
Charter Furniture Solutions has been furnishing the multifamily industry since 1983. Collaborating with apartment communities nationwide, our expert design team excels in rejuvenating properties with on-trend furniture, artwork, lighting, and decor. Our “No design fees” promise includes every design detail recommendation made by our team.
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